Great products require great peppers, and there’s nothing in the desert hotter than Pepper Acres. To control the quality and consistency of our habanero peppers they raise their own peppers on land adjacent to the plant. The Arizona desert provides the perfect climate to grow the world’s hottest peppers, the Red Savina Habanero. In about 6 months, these little hotties provide the common ingredient found in almost all the products in the Ass Kickin’ line.
The story started when Jeff Jacobs, owner of Southwest Specialty Foods, developed his first line of products - The Señor Jakes BBQ Sauces. But he had little success marketing to the major food chains. With a little luck and a whole lot of heat, he discovered the speciality foods market and began creating what is currently over 200 speciality products now sold worldwide.